$5500.00 is the amount of money owed to my business. It might be a small amount to you, but to me it is a determing factor in do I continue on? Or do I abort my dream? Being a business owner is hard. It will cause you to second guess yourself. There are many lessons to be learned and some of them are harsh.
2016, marks my third year in business and I am disappointed. I am in debt, most clients are not making their payments and some are ignoring emails and phone calls about missed payments.
Session goals for 2016 were not met, sales goal were not met, and I came no where near what I wanted to pay myself. The money that was made went right back to cover the costs of running the business. I did not pay myself. I broke a cardinal rule in business.
Some business goals for 2016 were accomplished: professional branding and logo was done, acquired equipment to do in person ordering sessions in client’s home, and Course work was completed on running a thriving photography business.
I also learned some lessons: set a policy and stick with it, get a backup credit card number for payment plans, get the first payment the day of the ordering session, do not give free sessions to get exposure, do not allow other cameras at session, value my time, photograph what I want to photograph, expand my circle of getting my ideal clients and treat my business like a business and not a hobby!
I do know that in 2017, I will not abort my dream of being a photographer/businesswoman. I will have my own in home studio. I will attend the Blink Conference in Seattle, Washington. I will not photograph anyone if they are not my ideal client. I will only photograph families, seniors, and kids. And I will pay myself first!
I value family, relationships, and learning. I am at my best when I am helping others. What I love most about being a photographer is connecting with people. I have made it my mission to provide a personable experience, excellent customer service and beautiful images for my clients!